Teikametrics experts, Gauri Iyengar, Meghan Gleason and Will Johnson had a round-table discussion on the strategies for lowering your ACoS and improving conversion rate.
- Understand and measure the impact of advertising on your business
- Reviewing campaign structure best practices
- “What should my ACoS be?”
- Ways to control your ACoS
- How to handle common ACoS scenarios
- Bringing it all together