Amazon Social Options – What’s Working, What Isn’t

November 2, 2020
Amazon Social Options – What’s Working, What Isn’t

It can be difficult, very difficult, to get exposure to your brand on the Amazon marketplace.

However, Amazon has introduced new social options for brand owners to use to promote their products, and Rachel Johnson Greer from Cascadia Seller Solutions joined us to explain how they work. Rachel says, “Now is the time to get in on the ground floor of these new features,” and her team is positioned to help you succeed. In this webinar with Ecommerce Marketing Manager Liz Fickenscher, Rachel covers:

  • Social stats that will make you pay attention
  • An overview of Amazon’s social offerings
  • Amazon Posts
  • Amazon Live
  • Amazon Profiles
  • Amazon Lists
  • How Cascadia can help you succeed

The speakers:

Rachel Johnson Greer
Cascadia Seller Solutions

 

Liz Fickenscher
Ecommerce Marketing Manager, Teikametrics

 


Timestamps

[1:52]
Agenda

 

[3:16]
About Rachel

 

[4:19]
Why Rachel likes Teikametrics

 

[5:15]
Eye opening stats about social media

 

[8:27]
Overview of Amazon’s social options

 

[8:51]
Amazon Posts

 

[24:04]
Amazon Live

 

[52:59]
Amazon Profiles

 

[1:00:28]
Amazon Lists

 

[1:03:27]
How Cascadia can help

 

What the full replay:

Key Teikaways

Now is the time to get in on the ground floor of these new ways to showcase your brand on Amazon

  • Posts should feature the product prominently
  • Lives should be 60 minutes long and you should have ads running
  • Profiles are a great way to get your brand’s contact information in front of buyers
  • Lists are still in Beta, but could prove to be a great opportunity
  • Cascadia can teach you how to use these options, or they can do the work for you
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