Amazon Campaign Best Practices for Evolving Product Lifecycles

May 15, 2020
Amazon Campaign Best Practices for Evolving Product Lifecycles

Whatever your goals are for your business and your individual products on Amazon, in order to achieve those goals you’ll need to advertise. But in that race to build sales velocity and rank on page one organically in the future, a poor campaign structure risks wasting spend and limiting results. In this webinar, Teikametrics analysts detail common issues that can derail your goals, our proven best practices around effective campaign setup, along with how to align campaigns to your products’ lifecycles to maximize your results, 

Here’s what we cover:

  • Why campaign structure matters on Amazon, along with common mistakes
  • Strategies for implementing more advanced audience-based campaign setups
  • Keys for deploying campaigns across smaller vs. larger product catalogs
  • How and when to shift campaign tactics to best align with product lifecycles