Amazon’s new DSP is a great way to expand your business’ reach and drive sales, but it’s easy to get tripped up and not see the results you were hoping for. In this webinar, Teikametrics’ Sydney Ortega, who helped launch Amazon’s DSP product during her time at the online retailer, will detail what every seller needs to know about this new ad product – from terminology and basics to advanced strategies that drive success.
Here’s what we’ll cover:
Understanding the purpose of Amazon DSP and how it differs from existing advertising options
Detailing terminology and basic tactics for proper campaign setup, management, and measurement
What strategies are working for brands using DSP, and how you can implement them
Using DSP to effectively compliment your other Amazon advertising efforts