Advertising products on Amazon is extremely effective and is becoming increasingly important to ensure the growth of a business. The task of advertising can be challenging for many sellers without clear metrics. Therefore, it is critical to have clear insight of how well advertising is performing at the product level for both profitable growth and long term success.
In an effort to make this easier, Teikametrics is happy to announce that product level TACoS (Total Advertising Cost of Sale) is now a featured metric on our platform. TACoS considers advertising spend relative to total revenue so that organic sales are incorporated into overall performance tracking. In this way, sellers know exactly how much ad spend is needed to generate a sale.
How You Can Use It
Sellers can use TACoS on the products metrics page to track individual product performance:
- A low TACoS indicates that a product generates strong sales when advertised.
- A high TACoS means that campaign adjustments or listing optimization may be required.
Check out this video to learn more about how to use TACoS effectively and learn how is it different than ACoS.
Where to Find TACoS
Product level TACoS can be found on the product metrics page. Most importantly, all the metrics on the page are completely sortable and filterable for seller convenience.
Share Your Ideas!
We’re excited to hear how this feature helps improve advertising performance. If you have tips to share on this release, or suggestions to improve the product please don’t hesitate to share feedback with the Teikametrics team!
About the Author
Jonathan is a senior software engineer for Teikametrics helping build the Flywheel platform. He loves to experiment with new technologies, both frontend and backend. In his free time he volunteers as IT Manager of Ruff Tales Rescue, a 501c3 dog rescue organization and enjoys both watching hockey and driving fast cars.