Key Amazon Data Trends From 2020

December 21, 2020
Key Amazon Data Trends From 2020

What lessons should sellers and brand owners should take away from 2020? The data from these past dozen months tells the story. But in order for your business to make the right adjustments for 2021, you need to understand what meaningfully changed on Amazon in 2020, any variances between certain verticals, and what shifts are most likely to outlast the ongoing crisis. 

Here are the Amazon data trends we cover:

  • Cyber Week 2020 data and how it compares to figures from 2019
  • Purchasing behavior shifts between categories on Amazon
  • Changes in search behavior trends on Amazon 
  • How these developments should impact your ads strategy in 2021

Your hosts:

  • Andrew Waber, Director of Insights
  • Gabe Donnini, Data Science Product Lead

Timestamps:

[1:35]
Meet Andrew and Gabe

 

[4:01]
What happened during
Cyber Week

 

[11:34]
How are consumers
searching on Amazon?

 

[17:36]
Across verticals, category terms are searched most frequently on marketplaces

 

[20:09]
You need data to inform your keyword strategy

 

[22:46]
How much does
attribution window length matter?

 

[26:52]
Key lessons for 2021

 

[30:59]
Q&A

Watch the Key Amazon Data Trends replay: