How to Maximize your Holiday Sales with Amazon DSP

August 28, 2020

Q4 2020 is set to be a potentially lucrative, yet challenging time for Amazon sellers. Amazon DSP represents a great way to effectively expand your reach and convert new customers outside of the Amazon SERP.

In this webinar, Teikametrics’ Sydney Ortega, who helped deploy Amazon’s DSP product across a wide variety of brands during her time at the online retailer, focuses on Q4-specific tips and strategies with Amazon DSP so you can make the most out of your investment during this critical holiday season.

Here’s what we cover:

  • Outlining where DSP can help fill the gaps in your existing Amazon advertising strategy
  • Detailing the tasks you should be taking now around proper campaign setup, budgeting, and measurement techniques
  • Highlighting the lessons coming from brands successfully using DSP during high-traffic periods
  • Underscoring how to effectively deploy DSP depending on your goals, product catalog, and competitive set