How to Maximize your Holiday Sales with Amazon DSP
August 28, 2020
Q4 2020 is set to be a potentially lucrative, yet challenging time for Amazon sellers. Amazon DSP represents a great way to effectively expand your reach and convert new customers outside of the Amazon SERP.
In this webinar, Teikametrics’ Sydney Ortega, who helped deploy Amazon’s DSP product across a wide variety of brands during her time at the online retailer, focuses on Q4-specific tips and strategies with Amazon DSP so you can make the most out of your investment during this critical holiday season.
Here’s what we cover:
Outlining where DSP can help fill the gaps in your existing Amazon advertising strategy
Detailing the tasks you should be taking now around proper campaign setup, budgeting, and measurement techniques
Highlighting the lessons coming from brands successfully using DSP during high-traffic periods
Underscoring how to effectively deploy DSP depending on your goals, product catalog, and competitive set