Amazon Category Guide: Clothing, Shoes & Jewelry

July 2, 2020 | Posted By Andrew Waber

A question we hear a lot from sellers is a broad one – “what does it take to win on Amazon?” Alongside major variables like your desired margins and product assortment, benchmarking your success depends a lot on your specific product category. For apparel brands, who generally have been hit hard by the current crisis, answering that complex question is more critical than ever. To help, we teamed up with PXM provider Salsify, analyzing a variety of data points relating to Amazon search and buying behavior, along with product detail page best practices seen across the category’s top sellers.

Check out the below infographic, or download a PDF version here.