2020 Amazon Prime Day Report: Product Categories and Amazon Private Label

October 29, 2020 | Posted By Sarah Whedon
2020 Amazon Prime Day Report: Product Categories and Amazon Private Label

Prime Day 2020

Analyzing Prime Day data can help your brand plan for Cyber Week. Our new report showcases how the wider Amazon landscape shifted during the sale event to help you better contextualize your efforts for the remainder of this holiday season and beyond.

During Prime Day 2020, we saw cost-per-click (CPC) rise across most categories. While that may give brands pause, combining that information with a marked rise in Prime Day conversion rates tells us the increased CPCs were well worth the investment.

We also observed some surprising trends with Amazon private label brands’ search results and search placement during Prime Day, with implications for competitors.

Download The Report

Download the free 2020 Amazon Prime Day Report: Product Categories and Amazon Private Label to get all the details.

 

Stats & Trends From Prime Day 2020 Webinar

Need more guidance making sense of these data points and how they apply to your business planning? Watch our Stats & Trends From Prime Day 2020 webinar. Andrew Waber, Director of Insights, and Ryan Walker, Senior Director of Client Strategy explained what these insights mean for planning around Cyber Week 2020.

Watch the free on-demand webinar: Stats & Trends From Prime Day 2020